COLOUR OF THE YEAR 2019
THE PANTONE STORY
Pantone is most commonly known for its standardised colour matching system that makes designing, printing and manufacturing globally consistent. Have you ever been in a situation with someone where you both have a completely different perception of what colour something was? Well, this misunderstanding can be a creative person’s nightmare! Luckily, the Pantone colour codes prevent such mix-ups at the printers. Hooray :)
The Pantone Colour Institute is a unit within Pantone that provides a consultancy service. They are responsible for forecasting colour trends and providing colour insights through research spanning across a number of industries including entertainment, economic, art, travel, design and fashion. In 2000, it was this Institute that created the Pantone ‘Colour of the Year’. Needless to say it has had a huge influence on trends in the creative, branding and marketing professions.
A TRIP DOWN MEMORY LANE
How has the Colour of the Year changed over time? As you can see below, the colours vary quite a lot year on year, with each year representing a specific focus. For example, Pantone describes emerald as ‘enhancing our sense of well-being, balance and harmony’, whereas Ultra Violet focuses more on future thinking.
WHAT ABOUT 2020?
If you are wondering what the Colour of the Year is going to be for 2020, the shortlist has been announced…more on that next week! Stay tuned :)